Closing the B2B tech founder credibility gap
I turn founder expertise into the market authority that wins over buyers, investors and talent.
Before they trust your company, they ask: "who is this founder?"
How I build founder authority
Reputation building
Independent evidence that backs and amplifies your expertise through PR, speaking engagements, podcasts, analyst recognition.
Founder narrative
Why you built the company, what shaped your perspectives, and the changes you believe are happening in your market and what’s next.
Strategic positioning
Clarifying distinctive views on the problems you solve, why it matters now and why you're uniquely qualified to solve it.
Engagement options
Founder authority discovery
A strategic assessment built from what the market currently finds about you, and what only you tell me.
You'll receive an evidence-based view of your current digital reputation. What AI platforms say about you, what customers and investors would find, and where your footprint undersells the business.
Together we'll define your founder narrative, positioning and the platforms worth building on. A practical roadmap then shows where to invest your time for the greatest impact.
Founder authority programme
An ongoing programme to build founder authority.
I deliver strategic thought leadership, executive profiling, LinkedIn publishing, media & analyst visibility, speaking opportunities and third-party validation.
The objective is to build the evidence that earns trust, compounds over time and makes buyers, investors, partners and talent more confident in choosing your company.
What authority looks like to
customers, investors and partners:
You're known
they know your name and who you are.
You're credible
they trust your judgement.
You're found
they engage with you.
Signs of a credibility gap
“People don't fully understand what we do.”
“We're better than competitors with bigger profiles.”
“Investors don't immediately see the opportunity.”
“I should be more visible, but the business comes first.”
“AI searches don't tell the story I want to tell.”
My track record
For more than 30 years, I've helped founders close credibility gaps and build authority in its place.
I've worked with global brands like Wipro and category-defining companies like Blue Prism. I helped the founders create and position the RPA category.