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By Nick Hall 1. AI in B2B marketing There’s a deafening buzz from Artificial Intelligence (AI) in the marketing world. Yes, its short-term impact may be overstated, but its long-term potential is underestimated.   Right here, right now, what we’re seeing is a torrent of mediocre, AI-generated content flooding the market.   Many startups are offering superficial AI-driven personalisation, leading to inauthentic experiences. Forrester predicts that thinly customised generative