About me
I'm Nick Hall with 30 years building B2B tech brands. I deliver strategy and execution all under one roof.
I’ve worked with over 150 B2B technology companies, from global enterprises, to ambitious startups and scaleups.
I co-created the RPA category with Blue Prism. I helped launch Wipro across Europe.
And I’ve built go-to-market strategies for companies at every stage of growth.
That breadth taught me something: most B2B tech companies lose deals because buying groups can’t confidently justify choosing them. That’s why I developed decision enablement.
It combines brand, demand, content, PR, sales support, and campaign delivery into a single discipline. It's aligned to how buyers actually decide. I deliver all of it myself.
Decision enablement
How I work
You get one experienced operator across the full marketing and sales mix, without the cost or coordination overhead of multiple agencies or hires.
I challenge assumptions and make limited budgets work harder. I stay ahead of how buyers research and decide in early-stage discovery.
