Decision enablement
How I align marketing and sales to make buying groups choose you.
Total clarity on who decides and why
We define buyers that value most what you do better than any alternative.
For each target account, we analyse who is involved in the buying decision, and map what each stakeholder cares about, and the questions they must answer to agree. This involves:
The outcome is a clear foundation that guides positioning through to execution, while supporting confident group decisions.
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Working backwards from buyers’ realities to avoid wasted time and misalignment.
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Considering potential risks, fit, market opportunities to tackle the buyer’s mindset upfront.
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Challenging mindsets, surface blockers and identify problems to be solved immediately.
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Stress-test through AI-augmented SWOT, SOAR, and ICP definition analysis.
Build decision confidence
Tell stories that win buyers' hearts and minds to guide them towards a sale.
Buying groups often sense that something is no longer working, or that a shift is underway requiring action.
I help resolve this by answering the questions buying groups are already asking at each stage of their decision process.
Those answers are fused into your category, position and proposition. This is presented via clear, memorable story arcs to support buyer understanding, alignment, and confidence:
Stories are expressed via thought-provoking and educative content that builds recognition and trust over time, without forcing action or creating noise.
When buying moments arrive you'll have a higher chance of being remembered and considered.
Amplify credibility to cut decision risk
Stop buying group decisions stalling when members fear negative outcomes, internal pushback, or wasted budget.
Buying committees will not move forward unless the choice feels safe and can be justified internally. Credibility is what makes that possible.
This includes delivering PR, analyst, and influencer engagement activities. It's about positioning your people and customers as authoritative voices on issues that matter to your buyers.
The result is reputation and proof that buying groups can point to when aligning internally and moving forward together.
I help build credibility through external recognition, expert commentary, and visible validation that reduce doubt and help groups align around a shared level of confidence.
Lead cultivation
Deliver data enriched, automated, hyper-personalised campaigns with 75% engagement rates along your prospects’ buying journeys.
We build & augment prospect data from multiple sources with leading edge scraping tools and techniques.
We then reach them via hyper personalised prospecting campaigns across LinkedIn and email. Your outreach can be delivered at scale with automation tools and techniques.
Support the entire decision journey
Deliver hyper-personalised campaigns with engagement rates that earn commercial conversations with buyers
Buying groups do not move from awareness to decision in a straight line.
They move back and forth as they form views, test assumptions, and seek reassurance together.
To enable more responsive engagement, we use tools that reveal buying intent signals and pain, opportunity or scheduled triggers.
I help align messaging and engagement with these decision states, so each buyer in the group gets what they need when they need it, without pressure or premature selling.
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Out of Market
Form beliefs, define problems or opportunities.
We provide early insight to help them recognise challenges, shifts and upsides and clearly frame them.
Attention-grabbing, ads, playbooks, video, blogs, analyst reports (informative, thought leadership).
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Early exploration
Compare and contrast options to assess best fit
We provide clarity, relevance and differentiation of your proposition to frame internal considerations.
Explainer videos, demos, brochure, case studies, newsletter, podcasts. (more product focused).
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Final validation
Seek reassurance before buying.
We provide evidence to cut risk, show value and help groups align to justify their decisions.
Demos, value-oriented articles, product and service comparisons. (final proof points).
We deliver multiple outreach campaigns that engage buyers where they hang out and research. This includes your own outreach channels, to peer networks, online communities, social, LLMs and more.
Decision enablement is not just a framework. I do the work; the writing, the creating, the outreach. Full marketing and sales support without the overhead of multiple agencies or hires.
The result is steadier progress through decisions, fewer stalled outcomes, and more predictable commercial conversations.
