Building buyer confidence to strengthen pipeline
I help B2B tech startups and scaleups win more deals. Decision enablement aligns marketing and sales to how buying groups actually decide.
FINANCIAL TOOLS
If your pipeline isn't reflecting the quality of what you do, the buyers who matter haven't decided you're the obvious choice.
Without early recognition and trust, even the strongest offer won't win. I fix that with decision enablement.
What I do
My decision enablement framework reorients and delivers positioning, messaging, content, campaigns and PR around one question: what does this buying group need to decide confidently in your favour? The answer earns trust, sharpens sales conversations, and grows pipeline.
Understood before buyers start looking
Most B2B deals are shaped before sales gets involved. I build your presence, story and credibility so that when a trigger occurs: a budget opens, a problem gets urgent - your name is already in the frame.
About me
30 years across 150+ B2B tech brands
From co-creating the RPA category with Blue Prism to launching Wipro in Europe, I've done this at category scale, for brands that needed to be taken seriously before anyone knew their name.
Strategy, messaging & execution
I apply that experience to founders who need to get it right without the trial and error. Positioning, content, campaigns, PR, analyst relations, and sales support to make buyers care, then act - all personally delivered by one expert.
Built around how buyers actually buy
Everything I do is oriented to one goal: helping buying groups confidently decide in your favour.
Check out my blog where I share marketing & sales insights.
Nick helped put our brand on the map. He helped define, position and promote the RPA category. His work enabled us to generate commercial opportunities, attracted huge amounts of engagement, which also paved the way for our IPO.
Pat Geary, CMO Blue Prism
Nick brings vast experience, ability and enthusiasm to marketing. He has a big impact on strategy, messaging, brand and prospect conversions. He’s multi-skilled across the marketing mix and works fast. This is great for SMEs to support growth.
Alf Saggese, CRO
Nick is a joy to work with. He engages intellectually at a deep and strategic level. He helped craft and execute strategy and messaging - during a time when our company successfully defined and shaped an entirely new software category (RPA).
Peter Walker, Tech Entrepreneur
