Growing B2B tech startups & scaleups by helping buyers say yes together
Marketing & sales aligned so tech buying groups confidently decide in your favour
Most B2B tech buying decisions are shaped by buying groups, well before sales engages.
For tech startups and scaleups, success means being known and trusted early, then throughout the entire buying journey. This where decision enablement comes in.
My decision enablement services align marketing and sales with how buying groups decide.
Recognition and trust is built early and sustained throughout the buying journey. Your brand is more likely to be chosen when decisions are made.
I build clarity and credibility around your proposition; shaping messaging, content, and engagement.
This removes buying group indecision, aligns stakeholders, and supports confident decisions across the full buying journey.
You gain better qualified commercial conversations and higher win rates.
Clients have seen a 30% increase in prospect meetings and a 50% projected increase in ARR pipeline.
MY WORK
Click & scroll below to see what you can expect.
CLIENT COMMENTS
“Nick brings vast experience, ability and enthusiasm to marketing”
“He has a big impact on our strategy, messaging, brand and prospect conversions. He’s multi-skilled across the marketing mix and works fast. This is great for SMEs like us to support growth.”
Alf Saggese, CRO TrustPortal
ABOUT ME
This is
I'm Nick Hall, I apply a novel mix of marketing & sales support capabilities evolved over 30 years.
I combine prospect-oriented strategies, razor sharp messaging, influencer engagement, compelling content and campaigns that support buyer decision enablement.
I've learnt what works in marketing and sales from working with over 150 B2B technology companies: from big names to dynamic challengers and startups.
This includes launching tech innovators and pioneering brands including the first mini-ATM, Wipro (Europe) and Blue Prism.
B2B tech is relentless, so I never stop learning, innovating and iterating to achieve growth goals. I also squeeze every drop of value from marketing budgets to deliver optimal results.
Ultimately, great marketing comes from strong, honest relationships. I love being challenged and love challenging back because the results you achieve are worth it.
150
Tech brands built
