Make your value clear
Give buyers a reason to care, a clear understanding of the difference you make and a story they can repeat.
Build confidence
Enable decisions
Grow your business
Your marketing must show your value to the entire buying group.
My decision enablement approach helps B2B tech startups and scaleups build the clarity, credibility and buyer confidence that boost pipeline and win more deals.
See how I can help
What does your buying group need to choose you with confidence?
Marketing built around
how buyers decide
Decision Enablement connects positioning, content, campaigns and PR to the questions people need answered along their buying journey.
Discover the approachUNDERSTAND
Why change?
BELIEVE
Why choose you?
COMMIT
Can we stand behind this decision?
Close the gap between
potential and pipeline
I'm Nick Hall - 30 years building B2B tech brands, strategy and execution all under one roof.
I’ve worked with over 150 B2B technology companies, from global enterprises, to startups and scaleups.
My experience helps those who need to get marketing right, without trial and error.
Earn serious consideration
Build founder authority, market visibility and credible proof before a buying decision is on the table.
Help the whole group say yes
Equip your champions to address concerns, make the case internally and build agreement around choosing you.
What success looks like for clients
increase in qualified prospect meetings
ARR pipeline growth
engagement rates
EXPERIENCE ACROSS B2B TECH
“Nick helped put our brand on the map. He helped define, position and promote the RPA category. His work enabled us to generate commercial opportunities, attracted huge amounts of engagement, which also paved the way for our IPO.”
“Nick brings vast experience, ability and enthusiasm to marketing. He has a big impact on strategy, messaging, brand and prospect conversions. He’s multi-skilled across the marketing mix and works fast. This is great for SMEs to support growth.”
“Nick is a joy to work with. He engages intellectually at a deep and strategic level. He helped craft and execute strategy and messaging - during a time when our company successfully defined and shaped an entirely new software category (RPA).”
The decision
enablement guide
The thinking behind everything I do, so buyers confidently decide in your favour.
Inside: how buying groups really decide, the three buyer states, a content matrix, a five-question self-assessment and more.
Download the guide PDF · 2 MB