Building buyer confidence to boost pipelines
I help B2B tech startups and scaleups win more deals by aligning marketing & sales to how buying groups actually decide.
If your pipeline isn't reflecting the quality of your work, you may have a buying group timing and confidence problem.
Decision enablement solves both.
What I do
My decision enablement methodology aligns and delivers positioning, messaging, content, campaigns and PR around one question:
What does each person in the buying group need to back you with confidence?
The answer earns trust, sharpens sales conversations, and grows pipeline.
From first impression to final decision
I build your presence, story and credibility so that when a budget opens or a problem gets urgent, you're already in the frame.
Then I help move your buying group through to a yes.
About me
30 years across 150+ B2B tech brands
From co-creating the RPA category with Blue Prism to launching Wipro in Europe, I've done this at category scale.
I help brands earn serious consideration before anyone knows their name.
Strategy, messaging
& execution
My experience helps those who need to get marketing right, without trial and error.
Positioning, content, campaigns, PR, analyst relations, and sales support to make buyers care, then act - all personally delivered by me.
Nick helped put our brand on the map. He helped define, position and promote the RPA category. His work enabled us to generate commercial opportunities, attracted huge amounts of engagement, which also paved the way for our IPO.
Pat Geary, CMO Blue Prism
Nick brings vast experience, ability and enthusiasm to marketing. He has a big impact on strategy, messaging, brand and prospect conversions. He’s multi-skilled across the marketing mix and works fast. This is great for SMEs to support growth.
Alf Saggese, CRO
Nick is a joy to work with. He engages intellectually at a deep and strategic level. He helped craft and execute strategy and messaging - during a time when our company successfully defined and shaped an entirely new software category (RPA).
Peter Walker, Tech Entrepreneur
