Helping B2B tech startups & scaleups win over today’s buyers
Aligning marketing & sales to how buying groups actually decide.
FINANCIAL TOOLS
Most B2B tech deals are shaped before sales is involved. Buying groups shortlist early those they recognise and trust.
If you miss out, even the strongest proposition product or service won’t win the deal.
The decision enablement fix
Brand storytelling. Demand gen. ABM. PR. Content. Sales support. My decision enablement service orchestrates them all around real world buying journeys. I bring 30 years of knowing what works, what doesn’t and what cuts through.
Recognised and trusted early
I build your presence before buyers start shortlisting so you're in contention when decisions begin. Expect messaging and content that's resonant and memorable so buyers act confidently in your favour.
About me
30 years across 150+ B2B tech brands
From launching IT offshore outsourcing to building the RPA category, to supporting growth of AI startups and scaleups.
Strategy, messaging & execution
Positioning, content, campaigns, PR, analyst relations, and sales support to make buyers care, then act; all delivered by me.
Built around how buyers actually buy
Everything I do is oriented to one goal: helping buying groups confidently decide in your favour.
Check out my blog where I share marketing & sales insights.
Nick helped put our brand on the map. He helped define, position and promote the RPA category. His work enabled us to generate commercial opportunities, attracted huge amounts of engagement, which also paved the way for our IPO.
Pat Geary, CMO Blue Prism
Nick brings vast experience, ability and enthusiasm to marketing. He has a big impact on strategy, messaging, brand and prospect conversions. He’s multi-skilled across the marketing mix and works fast. This is great for SMEs to support growth.
Alf Saggese, CRO
Nick is a joy to work with. He engages intellectually at a deep and strategic level. He helped craft and execute strategy and messaging - during a time when our company successfully defined and shaped an entirely new software category (RPA).
Peter Walker, Tech Entrepreneur
