Helping B2B tech startups & scaleups win over today’s buyers
Aligning marketing & sales to how buying groups actually decide.
FINANCIAL TOOLS
Most B2B tech deals are shaped before sales is involved. Buying groups shortlist early those they recognise and trust.
If you miss out, even the strongest proposition product or service won’t win the deal.
The decision enablement fix
Brand storytelling. Demand gen. ABM. PR. Content. Sales support. My decision enablement service connects and orchestrates them around how buying groups actually buy. I bring the strategic judgement to know what works, what doesn’t and what cuts through.
Recognised and trusted early
I build brand recognition and trust before buyers start shortlisting so you're competing when decisions begin. I shape and deliver messaging and content that's resonant and memorable to ensure that buyers confidently act in your favour.
Proven at every scale
Over 30 years, I've worked with 150+ B2B tech brands. From co-creating the RPA category with Blue Prism, to supporting growth of startups and scaleups. Clients have seen ~40% more qualified meetings and ~50% projected ARR pipeline.
About me
30 years across 150+ B2B tech brands
From launching IT offshore outsourcing to building the RPA category and today's AI startups and scaleups.
Strategy, messaging & execution
Positioning, content, campaigns, PR, analyst relations, and sales support to make buyers act; all delivered by me.
Built around how buyers actually buy
Every capability is oriented to one goal: helping buying groups confidently decide in your favour.
Check out my blog where I share marketing & sales insights.
Nick helped put our brand on the map. He helped define, position and promote the RPA category. His work enabled us to generate commercial opportunities, attracted huge amounts of engagement, which also paved the way for our IPO.
Pat Geary, CMO Blue Prism
Nick brings vast experience, ability and enthusiasm to marketing. He has a big impact on strategy, messaging, brand and prospect conversions. He’s multi-skilled across the marketing mix and works fast. This is great for SMEs to support growth.
Alf Saggese, CRO
Nick is a joy to work with. He engages intellectually at a deep and strategic level. He helped craft and execute strategy and messaging - during a time when our company successfully defined and shaped an entirely new software category (RPA).
Peter Walker, Tech Entrepreneur
