Blue Prism
Giving a new market
a name and a story
Helped define, position and promote Robotic Process Automation, building recognition and commercial opportunity around an emerging software category.
Positioning · Narrative · PR
Let’s talk ↗From helping shape a software category to supporting emerging AI businesses, my work makes complex technology easier to understand, believe in and buy.
Across B2B technology
Technology brands
Senior partner, from strategy to delivery
Helped define, position and promote Robotic Process Automation, building recognition and commercial opportunity around an emerging software category.
Positioning · Narrative · PRSupported Wipro’s European launch, translating technology capability into a market-facing story and a credible regional presence.
Market entry · Brand · Communications
I’ve worked with technology businesses at every stage, from founder-led startups to global enterprises. My background in PR grew into a wider marketing discipline, shaped by what businesses need to earn attention, build trust and create demand.
You work directly with me: someone who can challenge the thinking, set a direction and deliver the work.
Discuss your prioritiesWhether you need a clearer proposition, stronger market credibility or help delivering your marketing, see what an initial engagement involves.