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I created a mini-ebook for Predyktable targeting frustrated retail demand planners on LinkedIn. It went down well - achieving a frankly ridiculous 75% engagement rate.
TrustPortal proudly powers contact centre operations for a major telco, so I helped them clearly communicate this story as long-form case study. This powerful asset paved the way for similar business opportunities.
We created this white paper asset for Blue Prism. It's about how NHS Trusts enable a new Digital Ecosystem to support remote healthcare transformation. I augmented this with a digital roundtable asset which generated lots of prospect interactions.
When you have senior industry contacts like Predyktable's CEO, you canvas their valuable opinions. I turned the right questions into insights with a top of funnel thought leadership piece.
FD Intelligence needed a hard-working marquee asset for its lead gen campaign that educated and engaged rather than sold to specific ICPs. This playbook proved pivotal in generating meeting opportunities.